Hinterland Who's Who
The Hinterland Who's Who commercials are something that must be embedded in every Canadian's DNA. When I hear that opening flute solo, I'm once again 5 years old in Edmonton, watching dull Sunday broadcasting on a black-and-white TV, at a time when we only had two TV channels - CBC and CTV.
These commercials are VENERABLE, so belief and acceptance are practically built-in. But when I saw (or rather, heard) this commercial on TV the other day, something seemed wrong. It was the line, "Human activities are threatening their habitat," coming after the introduction of the three featured species: The Barn Owl, The Swift Fox, and The Newfoundland Marten.
The Barn Owl.